Petitezoe /
Zoe Sijia Guo
g.sijiazoe@gmail.com
I am a London-based illustrator and graphic designer and and creative director specialising in blends fine art aesthetics with commercial design, creating distinctive visual identities for brands, publications, and creative projects. Grown up in Shanghai and Tokyo&Kyoto. My work is grounded in a consistent, design-led visual language, combining flat compositions, bold shapes, and high-saturation colour palettes to maintain clarity while supporting layered storytelling across sequences.Ā
I primarily work by hand, valuing the warmth and tactility of line, while using digital tools to explore colour. I appooich Ā natural balance between line, texture, and colour, ensuring visual cohesion and emotional resonance throughout a narrative.
My visual language is warm, playful, and slightly surreal. I often use soft, cute, or humorous characters to hold more complex or quiet emotions, with subtle references to nostalgia that create a sense of familiarity.
I am particularly interested in projects that explore memory, childhood, and the subtle emotional landscapes of growing up.
I hold an MA in Visual Communication from the Royal College of Art, and a BA in Illustration from Kyoto Seika University.
Member of Association of Illustrators
Visual CommunicationĀ ( London, UK )Ā
2023
BA Illustration
Kyoto Seika University ( Kyoto, Japan )Ā
2021
BA Exchange in University of the Arts London ( London, UK )Ā
Camberwell College of ArtsĀ
2020
BA Sociology Nihon University ( Tokyo, Japan Ā )Ā
2016
Interview
ILLUSTRATION AWARDS
MERIT AWARD 2026
Hii Illustration Competition 2023 Unpublished Category
MERIT AWARD 2024
The Spectral Sublime Online Exhibition, Phantasmal Gallery 2024
ULTRA MODERN, Ā Fox Yard Studio - Art Galler Suffolk ( UK ) 2024
13th Dynamic Contemporary Artists Exhibition- Fukuoka Asian Art Museum ( Japan ) 2024
The Colour Show, Ā The Tabernacle, London 2024
Bologna Children's Book Fair, Virtual Illustrators Wall Ā 2024
Priās Art Salon:METAMRPHOSIS, London 2023
āOpen Artā Art Number 23 BCN Barcelona, Spain Ā 2023
WAAITT2023 Group Show, Easter Gallery, London 2023
Aesthetics of Bliss, 67 York Street Gallery, London Ā 2023
Death of the Spectacle, 37 Kensington High St, London 2023
Small House Gallery, London 2023
Global Talent Art Prize (4th edition) 2nd Winner 2023 International Art
Prize- TORAM General Incorporated Association , Japan2024
Room, kara-S Gallery (ć«ć©ć¹) in Kyoto JapanĀ
2020
South London Lab in the Peckham town centre park in LondonĀ
2020
Picks kara-S Gallery (ć«ć©ć¹) in Kyoto, JapanĀ
2021
The One Pound Super Short Film festival in London (2022)
The XP Awards in London 2022
Southwark Park Gallery Annual Open Exhibition, LondonĀ
2022
Global Talent Art Prize (4th edition) 2nd Winner 2023Ā
International Art Prize- TORAM General Incorporated Association , Japan 2024
Collect Art Sculpture & 3D Art/ Special Edition 2024
Ā Global Talent Art Prize (4th edition) 2nd 2023Ā
LandEscape Contemporary Art Review 2024
Last Updated 14.04.2026 Ā by zoe :)
g.sijiazoe@gmail.com