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Personal Project:
BonBge
Breakfast & Bagel Cafe

Project in 2025

Scope:
Brand Identity
Brand Strategy
Website
Packaging  
Print





The identity for BonBge captures the lighthearted and playful spirit of an all-day breakfast cafe. A custom hand drawn logo and mouse zodiac sign spired illustrations bring warmth and humour to the brand, while the use of earthy vegetable motifs reinforces freshness and honesty. The system applies across menus, tote bags, packaging, and posters, creating a cohesive yet approachable look. Designed to feel both artisanal and fun, the identity differentiates BonBge from more generic cafes and highlights its focus on Oganic food, and a market-inspired food culture.















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© Copyright Zoe Sijia Guo
g.sijiazoe@gmail.com


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