Client:Cervezas
Project in 2025
Project in 2025
Scope:
Brand Identity
Brand Strategy
Website
Packaging
Social Media
Print
Brand Identity
Brand Strategy
Website
Packaging
Social Media
Cervezas is a new Latin-inspired hybrid bar that needed a visual identity to capture its raw energy and convivial spirit.
In a landscape dominated by polished gastropubs, the challenge was to reject corporate slickness and instead celebrate warmth, imperfection, and craft. This tension became the foundation of my approach. I developed a modular hand-drawn logotype that shifts and recombines with playful irregularity, supported by papercut-style illustrations that recall both festive Latin traditions and handmade tactility.
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