Petitezoe |  Zoe Sijia Guo



I am a London-based illustrator, graphic designer, and creative director working across branding, publishing, picture books, animation, and ceramics. Having grown up between Shanghai, Tokyo, and Kyoto, my practice is shaped by a cross-cultural visual sensibility and a strong interest in narrative image-making. My work combines hand-drawn warmth with digital colour exploration, often using playful and slightly surreal characters to hold quiet, complex emotions. I am particularly interested in themes of memory, childhood, and the emotional landscapes of growing up.

I hold an MA in Visual Communication from the Royal College of Art, and a BA in Illustration from Kyoto Seika University.

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