Category
Completion
Brand Identity System Illustration, Signage, Menu, Print, Packaging
2025
Cervezas is a new Latin-inspired hybrid bar that needed a visual identity to capture its raw energy and convivial spirit. In a landscape dominated by polished gastropubs, the challenge was to reject corporate slickness and instead celebrate warmth, imperfection, and craft. This tension became the foundation of my approach. I developed a modular, handdrawn logotype system that shifts and recombines with playful irregularity, supported by papercut-style illustrations that recall both festive Latin traditions and handmade tactility.
Images
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