Category
Completion
Brand Identity, Brand Strategy, Social Media, Print, Packaging
2025
EATO is a contemporary tea-and-dining concept on Wellington Street in Central Hong Kong. Rooted in founder Fiona’s passion for fusion cuisine and Japanese drinking culture, the brand reflects her intuitive understanding of how people gather, unwind and reconnect in a fast-paced city like Hong Kong.
As EATO prepared to launch its first location, I developed a visual identity that could articulate Fiona’s vision and support the brand’s long-term growth. Rather than approaching the project as a conventional F&B identity, I positioned EATO as a warm, modular, and culturally attuned dining brand, one that turns everyday meals into small, meaningful moments.
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