Category
Completion
Brand Identity, Visual System
2025-2026
Orqus is a globally compliant, privacy-preserving, customizable decentralized financial infrastructure purpose-built for financial institutions.
This project explores how a visual identity can move away from expression, and instead behave as a system. Stable, consistent, and built for long-term use. The form is constructed by overlapping geometries, where elements interlock within a shared system. Rather than emphasising separation or continuity, the design introduces controlled tension between parts, creating depth while maintaining clarity. The project explores three distinct logo directions, each reflecting a different interpretation of the brand’s structure and positioning.
Images
© 2026 Copyright | Petitezoe | All Rights Reserved