This could be anything from a branding, a custom illustration for your menu, a poster, or picture book project, to something more open-ended like a spatial or environmental piece.
My Approach
My work tends to move away from overly commercial aesthetics, and instead focuses on building visual systems that feel intentional, slightly unexpected, and grounded in context.
I’m particularly interested in projects that sit between culture and communication, whether that’s in art, food, publishing, or experience-led work.
I usually collaborate with people who care about detail, tone, and long-term identity rather than quick visual impact.
There’s also a growing sense that a lot of contemporary design feels overly polished, but lacks character.
I think people are starting to respond more to work that feels human. Softer, more specific, sometimes slightly imperfect.
Something that holds a sense of personality without losing clarity.
At the same time, I’m fully comfortable working across more commercial directions when needed. The outcome always depends on what the project requires and what you want it to achieve.
In the end, the work is shaped around your needs, making sure it not only feels right, but functions clearly and effectively in its context.
The goal is always to find a balance where the work is confident, accessible, and distinct.
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Free 30 Minute Consultation
I offer a free 30-minute consultation.
We can go through your project, your ideas,
or where things might not be working yet!
Process
Most projects start with a conversation, either over email or a short call, to understand the context and what you’re trying to build. From there, we shape a clear brief together so everything is aligned early on. A typical process includes:
1. Research & Direction
Understanding context, references, and positioning. Setting a clear direction.
2.Design Development
Building and refining a visual system that supports the project.
3.Delivery
Providing final assets along with guidance for consistent use.