Petitezoe /
Zoe Sijia Guo
g.sijiazoe@gmail.com
I am a London-based illustrator and graphic designer and and creative director specialising in blends fine art aesthetics with commercial design, creating distinctive visual identities for brands, publications, and creative projects. Grown up in Shanghai and Tokyo&Kyoto. My work is grounded in a consistent, design-led visual language, combining flat compositions, bold shapes, and high-saturation colour palettes to maintain clarity while supporting layered storytelling across sequences.
I primarily work by hand, valuing the warmth and tactility of line, while using digital tools to explore color I approach natural balance between line, texture, and color, ensuring visual cohesion and emotional resonance throughout a narrative.
My visual language is warm, playful, and slightly surreal. I often use soft, cute, or humorous characters to hold more complex or quiet emotions, with subtle references to nostalgia that create a sense of familiarity.
I am particularly interested in projects that explore memory, childhood, and the subtle emotional landscapes of growing up.
I hold an MA in Visual Communication from the Royal College of Art, and a BA in Illustration from Kyoto Seika University.
Member of Association of Illustrators
Visual Communication ( London, UK )
2023
BA Illustration
Kyoto Seika University ( Kyoto, Japan )
2021
BA Exchange in University of the Arts London ( London, UK )
Camberwell College of Arts
2020
BA Sociology Nihon University ( Tokyo, Japan )
2016
Interview
ILLUSTRATION AWARDS
MERIT AWARD 2026
Hii Illustration Competition 2023 Unpublished Category
MERIT AWARD 2024
The Spectral Sublime Online Exhibition, Phantasmal Gallery 2024
ULTRA MODERN, Fox Yard Studio - Art Galler Suffolk ( UK ) 2024
13th Dynamic Contemporary Artists Exhibition- Fukuoka Asian Art Museum ( Japan ) 2024
The Colour Show, The Tabernacle, London 2024
Bologna Children's Book Fair, Virtual Illustrators Wall 2024
Pri’s Art Salon:METAMRPHOSIS, London 2023
‘Open Art’ Art Number 23 BCN Barcelona, Spain 2023
WAAITT2023 Group Show, Easter Gallery, London 2023
Aesthetics of Bliss, 67 York Street Gallery, London 2023
Death of the Spectacle, 37 Kensington High St, London 2023
Small House Gallery, London 2023
Global Talent Art Prize (4th edition) 2nd Winner 2023 International Art
Prize- TORAM General Incorporated Association , Japan2024
Room, kara-S Gallery (カラス) in Kyoto Japan
2020
South London Lab in the Peckham town centre park in London
2020
Picks kara-S Gallery (カラス) in Kyoto, Japan
2021
The One Pound Super Short Film festival in London (2022)
The XP Awards in London 2022
Southwark Park Gallery Annual Open Exhibition, London
2022
Global Talent Art Prize (4th edition) 2nd Winner 2023
International Art Prize- TORAM General Incorporated Association , Japan 2024
Collect Art Sculpture & 3D Art/ Special Edition 2024
Global Talent Art Prize (4th edition) 2nd 2023
LandEscape Contemporary Art Review 2024
Last Updated 14.04.2026 by zoe :)
Soft pastel, coloured pencil, oil pastel on paper
28.4x21.5cm
2026
Soft pastel, coloured pencils, oil pastel on paper
20x27cm
2026
Soft pastel, coloured pencil, oil pastel on paper
21.5x29cm
2026
Soft pastel, coloured pencil, oil pastel on paper
21.5x29cm
2026
Soft pastel, coloured pencil, oil pastel on paper
21.5x29cm
2026
Soft pastel, coloured pencil, oil pastel on paper
21.5x29cm
2026
Soft pastel, coloured pencil on paper
17x22.5cm
2026
Soft pastel, coloured pencil, oil pastel on paper
24x17.5cm
2026
Soft pastel, coloured pencil, oil pastel on paper
21.5x28.5cm
2026
Soft pastel, coloured pencil, oil pastel on paper
21.5x28.5cm
2026
Soft pastel, coloured pencil, oil pastel on paper
15.5x14.5cm
2026
Soft pastel, coloured pencil on paper
21x28.5cm
2026
Mixed media
42 x 59,4 cm
2025
Mixed media
20.3x35cm
2025
Mixed media
15x30cm
2025
Mixed media
28.29x28.29cm
2024
Mixed media
7.54x9.79cm
2024
Mixed media
59.4 x 84.1 cm
2023
Oil Pastel and coloured pencil on paper
18x29.5cm
2026
Oil Pastel and coloured pencil on paper
20x29.5cm
2026
Oil Pastel and coloured pencil on paper
20x29.5cm
2025
Mixed media
12x17.5cm
2024
Oil Pastel and coloured pencil on paper
31.2x28.3cm
2024
Oil Pastel and coloured pencil on paper
31.2x28.3cm
2024
69x60cm
2024
Mixed media
100cmx29.8cm
2021
Mixed media
100cmx29.8cm
2021
Mixed media
100cmx29.8cm
2021
Acrylic Paint on Wood
42x37.3cm
2024
Mixed media
29.7 x 42 cm
2021
Mixed media on riso print
29.7 x 42 cm
2026
Project for bakery shop (Begel) in Shanghai
Digtal
21x29.7cm
2025
Who Lived Till 13
Digtal
10 × 14.8cm
2026
Digtal
21 x 29.7 cm
2026
Ice-cream Bow
Digital
21 x 29.7 mm
2025
Digital
21x29.7cm
2025
Digital
10.5 x 14.8cm
2026
Digital
21x29.7cm
2025
Water-colour on paper
14x18.7cm
2025
Digital on Riso print
15.27x11.4cm
2022
Digtal
36.41x25.71cm
2019